Ultrasoft Women's Bras + Underwear Co-Created By You

Intimates with intention

BETTER FABRIC, BETTER FEEL

Made with TENCEL™ Modal, our intimates are twice as soft as cotton, 50% more durable and absorbent, and use 20x less water.
Learn more about TENCEL™ Modal
CO-CREATED BY 1,200+ WOMEN

Every product is shaped by real voices—wear tested, refined, and perfected through ongoing community-powered innovation.
Join our Co-Lab Community
FITS INCLUSIVE SHAPES + SIZES

Designed and fit-tested with our community for true inclusivity. XS to 3X sizes with standard and full-busted bra options for A to G cups.
About Our Inclusive Size Range
SUSTAINABLE + ETHICALLY MADE

We choose premium, eco-responsible materials and partners who guarantee fair wages, safe conditions, and ethical practices.
About Our Sustainability Efforts

CO-CREATED BY 1200+ WOMEN 👯‍♀️

DESIGNED TO MAKE YOU FEEL GOOD INSIDE + OUT 💜

Ultra Comfortable + Supportive, elevated for everyday wear

Wireless Lift: Hidden powermesh for shape and support using our proprietary technology—no wire needed.
Ultrasoft Fabric: Double-lined with dreamy TENCEL™ Modal fabric–silky soft, breathable, and sustainably sourced by Lenzing using regenerative beech tree forests.
Magic No-Slip Straps: Front-adjusting and convertible to racerback for multi-way wear options that stay in place.
Inclusive Fit: Sizes XS to 3X (A-G cup), in standard & full-busted cup options.
Community Designed: Built with real feedback from real women.

"Most comfortable bra
I have ever worn.
It’s a 10 out of 10!”

– Ann | size M

“Magically has shape
and offers wire-free support
like you wouldn't believe.”

– Courtney | size XL+

“Obsessed! Quality.
Design. Comfort.
I’ve replaced all my
intimates with iteration.”

– Vanessa | size S

“New favorite bra! Fabric feels
amazing and doesn’t dig in.
I love that there's no underwires,
maximum comfort!”

– Chelsea | size 2X+

I LOVE the feel of this bra.
Softest fabric, not restrictive,
everything you want in a bra.”

– Maggie | size M

“Omg, this underwear couldn’t
be better. It’s soft, breathable, shapes
to your body, just perfection.”

– Maggie | size M

“I love these!!! The material is so soft.
They don't ride up at all. It almost
feels like I'm not wearing anything.”

– Jennifer | size 2X

“The best part is the
lack of a panty line.”

– Melissa | size XS

“Buttery soft material!
I kept thinking I forgot to put
on underwear it was so soft.”

– Sarah | size L

Co-created by 1200+ women, these undies allow you to look and feel your best

Elastic-Free Design: No more hip squeezing, waist pinching, or muffin topping—just comfy + smooth waistband + leg openings.
Ultrasoft Fabric: Our dreamy fabric is a buttery soft TENCEL™ Modal that feels like a second skin.
Moisture-Wicking and Anti-Microbial: This means you can stay cool, dry, and feelin' fresh all day long.
Four Feel-Good Fits: a cheeky high-waisted brief, mid-rise hipster with the most cheek coverage, a classic cut low-rise bikini, and ultra-comfy mid-rise thong.