Who Are we?
iteration is a community-driven brand discovering the next era of intimates.
We believe in co-creating with you, sharing ideas, and exploring possibilities. Together, we are making better products — the ones you actually want to wear. That’s why we collaborated with 1,200+ women before we even launched.
You told us your major pain points and all those important details you’d been searching for. We heard you and created with you — because you should have a say in what you put on your body… especially when it comes to your undergarments.
What we value
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Co-Creation
Community Building
Sharing Ideas
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Transparency
Being Good Humans
Elevating women
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Iterating
Authenticity
Having Fun
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Innovation
Exploring Possibilities
Always Improving
Why the name?
It·er·a·tion; noun
Definition: A procedure in which repetition of a sequence of operations yields results successively closer to a desired outcome.
- iteration is about continuously improving;
- iteration is about striving towards a desired result;
- iteration is about repetitive feedback loops.
While our products improve with iterations, we too constantly become new iterations of ourselves.
How Did iteration Come to Be?
Most intimates brands start with a collection. We started with a question: what would women ask for if anyone actually asked?
Before we sold a single set, we spent 2+ years co-creating with our community, sourcing materials we could stand behind, and testing prototype after prototype. Thousands of hours huddled over sewing machines, poring over fit feedback, iterating until it was right. The collection was brought to life by veteran intimate apparel designer, Kristen, whose technical expertise and vision shaped the foundation of everything we make.
iteration's founder, Bridget, spent years in male-dominated investment banking, often the only woman in the room. She knows how hard it is to be heard in spaces not built for you. She left banking to build something where women had the say.
That's why co-creation here doesn't mean asking for feedback after the product is already done. It means women helped define what should exist in the first place.
