Blog

Caring for your bra shouldn't feel like rocket science. With just a few easy steps, you can keep your bras looking and feeling great for longer. Let’s dive into some...

As consumers who buy apparel, we often consider state sales tax but rarely consider the import taxes brands pay to bring products into the country. One significant catalyst for the...

Finding the perfect bra shouldn't be a challenge. At iteration, we made your dream of ultimate comfort our design mission. By rethinking every element—from the cloud-soft fabric to the 'magic'...

We all want to be clean and presentable, and sometimes that means we overwash some of our clothes, including our bras. Many women wear an everyday bra only once before...

When shopping for sustainable clothing, it can be difficult figuring the pros and cons of each fabric. A lot of companies produce with virgin polyesters and nylons. Some prefer natural...

Just as we refresh our wardrobes, our intimates deserve a revival too! If your bras + undies show the telltale signs of wear—or you can’t remember when you bought them—it...

Some geographical regions build up skills and expertise in a specific craft, trade, or tradition over time. For example, a small town in northern Italy called Castel Goffredo. They are...

We crafted 8 questions to guide us a journey to discover our best 2025 and wanted to share them for your reflection. Whether its journaling, talking through these with friends,...

Find Your Perfect Bra Fit Finding your bra size can feel like navigating a windy maze, but with the right tools, it's simpler than you think. A well-designed bra size...

You may wonder why a brand like iteration would want to create with community. Hopefully, if you're reading this, you already appreciate and value the benefits of creating with community. But...

We're excited to share more about our brand iteration, where every stitch is dedicated to comfort, innovation, and the empowering voice of our community. As we unveil our debut bra...