Blog

The fourth trimester isn’t just recovery—it’s a full-body rebirth. Whether you're navigating night feeds, sore stitches, or the emotional whirlwind of new motherhood, what you wear underneath it all truly...

Think thongs can’t be comfortable? Think again. Our Mid-Rise Thong is designed for real life—soft, breathable, and invisible under clothes. Made with ultra-soft TENCEL™ Modal, it hugs without digging, stretches...

That once-favorite bra doesn’t feel right anymore? You’re not alone. Our bodies change—and our bras should too. Whether it’s postpartum, a weight shift, or just life evolving, this guide breaks...

Trying to decide between a triangle, scoop, or plunge bra? We’ve got you. At iteration, we designed three wire-free bra styles to fit your mood, your outfit, and your everyday...

When you live with eczema, ADHD, chronic pain, or just a deep desire for ease, lingerie shouldn’t feel like a battle. At iteration, we design sensory-friendly bras and undies that...

Your bras deserve better than tangled straps and heat-blasted elastics. With a few insider tips (like always starting on the first hook and skipping the bleach), you can make your...

You’ve probably paid sales tax on a new outfit—but have you ever thought about the import taxes brands pay? The de minimis rule lets companies ship goods under $800 into...

Let’s be honest: traditional bras weren’t designed with comfort in mind. From digging straps to painful wires, most bras prioritize shape over feel. At iteration, we went back to the...

Washing your bra after every wear? You’re not alone—but it might be shortening your bra’s lifespan. Over-laundering wears down elastics, ruins support, and weakens delicate fabrics. In this post, we...

When it came time to choose a fabric for our debut intimates collection, comfort and sustainability were non-negotiable. That’s why we chose TENCEL™ Modal—a silky-soft, breathable, and durable material made...

Just like your closet needs a seasonal refresh, so do your bras and undies. If your intimates are stretched out, discolored, or just not fitting like they used to, it’s...

Great garments don’t just come from great designs—they come from great places. That’s why we chose Sri Lanka, a global hub for intimate apparel, as our manufacturing base. With decades...