We're excited to share more about our brand iteration, where every stitch is dedicated to comfort, innovation, and the empowering voice of our community. As we unveil our debut bra and underwear collection, we're incredibly proud to present a range of bras designed entirely without underwires. This choice wasn't simply a style preference—it reflects our commitment to revolutionizing how intimates feel, function, and the needs of our co-creator community.
The Journey to Comfort and Freedom
Embracing Natural Shape and Support
Our design philosophy centers on enhancing, celebrating, and supporting the body's natural shape. While padded underwired bras force you into their shape, our unlined, non-padded bras adapt to your shape, making the most of what you already have. Our idea was to create the most comfortable bra with support–the bra our community has only dreamt of so far!
We've meticulously crafted these bras to provide lift and support using innovative methods and materials that can adapt and respond to the body's movements while maintaining a desirable look for the end wearer. Part of the magic of our wire-free bras is the internal support layer featuring a molded cup and sling design, helping you stay forward but separated to avoid that dreaded uni-boob. Also, the supportive lining and molded cups allow for a smooth, seam-free look under most clothes, another essential factor that came into the design process. So many people in the Co-Lab told us they didn't want a dart or a seam across their cups, so we took that to heart.
Our wire-free designs are particularly beneficial for various breast shapes and sizes, including those with close-set breasts or unique sensitivities. By removing the underwire, we enhance and improve comfort for all body types. Our collection is thoughtfully designed to cater to all body types. Whether you're on the slimmer side and benefit from our gentle, non-restrictive, non-rigid support, or you're curvier and looking for a design that comfortably embraces without painful pressure from wires, we've ensured that everyone can find their perfect fit with us.
Our approach ensures that each wearer experiences a sense of freedom and confidence, perfectly balanced with the support and comfort necessary for all their daily adventures.
Less Skin Irritation
One significant benefit of choosing wire-free bras is dramatically reducing skin irritation. Traditional underwire bras often cause chafing, redness, and even pressure sores along the wire channel line due to the constant digging and friction against sensitive skin areas. Our wire-free designs eliminate these discomforts by using soft, breathable materials that move with your body rather than against it, offering a more flexible fit. This change means you can say goodbye to the rashes and permanent red marks and embrace a smoother, more comfortable wearing experience throughout the day.
Improved Garment Longevity without Wires
The longevity of a bra is crucial not only for your wallet but also for the environment. Underwires are typically the first part of a bra to break or go wrong, so without them, we keep your bra working for you longer.
Wire-free bras inherently have a longer lifespan than their wired counterparts due to the absence of underwires, which are prone to breaking, poking through the fabric, or warping with regular use and washing. Our bras maintain their shape and functionality far longer without these rigid components, providing consistent support and aesthetic appeal over time. This durability means fewer replacements, less waste, and more value for you and the planet. By choosing wire-free, you invest in a garment designed to last, aligning perfectly with our commitment to sustainability and mindful consumption.
Wire-Free Bras Are Better Suited For Sustainable Practices
Going wire-free extends beyond comfort; it's a testament to our commitment to ethical and sustainable practices.
Avoiding metal underwires simplifies our production, reduces material usage and wastage, and has a less daunting environmental impact. Adding wires to the mix increases the materials necessary to create a bra that functions properly. With an underwire bra, you can't just add the metal wire; it's crucial to have wire casings, stabilizing fabrics, and potentially foam padding. The underwires and excess materials increase the workmanship time and cost, as it takes more time, energy, and resources to produce an underwire bra. Also, it's worth mentioning that quite a few of you from the Co-Lab community asked us about creating a wireless bra without padding to reduce the bulk! So we figured we might as well deliver since it aligns with our brand sustainability ethos, aesthetics, and the need for sleek, lightweight support.
This decision aligns seamlessly with using natural, sustainable materials that promise longevity and minimal ecological footprint.
Wrap up
The glowing Co-Lab community responses to our choice to go wire-free for this collection have been inspiring. From fitting sessions to community commentary, the feedback on our debut collection has highlighted the transformative experience of wearing our wire-free bras.
Our decision to launch with wire-free bras is more than a design choice; it's a bold statement of our values and vision. We believe in creating products that resonate with our wearers' needs, comfort, and values. Your experiences and insights remain our guiding star as we continue to grow and innovate.
We invite you to embrace this new era of comfort and confidence with our debut collection. Visit our website, join our community for exclusive trials, and share your journey with us. Your feedback is the cornerstone of our continuous improvement, and together, we will redefine the future of intimates.
