Gifting intimate apparel can be so thoughtful and practical. Here's our top DO's and DON'Ts to ensure your gifts are a hit.
The DO's ✓
DO Gift for Your Inner Circle
A close relationship is key. Think moms, daughters, sisters, partners and besties. These are the women whose preferences and daily activities are familiar to you (i.e. Do they WFH and might appreciate a cozy, transitional bra for everywhere? Are they a busy on-the-go mom who'd love an upgrade to her own wardrobe? Do they care about supporting women-owned businesses?) IYKYK.
DO Reverse Roles and Ask If You'd Like That Gift From Them
Would you be comfortable receiving bras + undies from them? If YES!, then chances are they'd like to receive them from you too.
Lots of women in our comunity said they'd love to receive bras + undies as a holiday gift from close friends or loved ones. In fact, of 700+ women surveyed, 67% would love to receive these gifts.
“I love getting gifted cute holiday sets ” - Elisabeth
"I would love if someone gifted bras + underwear for me too" - Rocky
“I wouldn’t mind if someone did it for me because it is so practical and something I don’t always want to splurge on” - Emily
DO Opt for a Giftcard When You're Unsure
When in doubt, a gift card lets them choose their perfect fit, style, and size. It's personal without the pressure of guessing measurements or what style would work best for their lifestyle. Sizing Calculators and Size Charts can be really helpful to narrow in on fit when you're not quite sure.
“I always buy gift cards to places that sell bras and panties - this way ppl can pick their own fits!" - Monica
DO Double Check The Return Policy
Make sure you know the exchange policy in case they'd like to opt for a different size or style.
At iteration, we offer FREE returns and exchanges so its easy in case you need to swap out for something different. You have 30 days from the date of delivery to return or exchange your items. Be sure that your giftee keeps the tags on and doesn't wash or wear them (trying on is fine, as long as the undies get tested over a current pair they own).
The DON'Ts ✗
DON'T Gift Professionally or to Acquaintances
If you don't know the person that well, it's a co-worker, or you would turn your brow up if you received the gift from them, then its probably best to stick to something more generic.
"Might be awkward to give my boss undies-just sayin!" - Julia
DON'T Guess Blindly on the Size
Bra sizing can be complex, however at iteration, we use more general sizing (ex. XS-3X with regular and +cup sizes instead of a specific alpha-numeric size like 36D) and our bras are designed to accommodate changes in your body, affording you a bit of wiggle room when picking a size.
Use size charts and fit recommendations whenever possible. If you know her traditional bra size, check out our Sizing Calculators to find our recommended fit. We also have Size Charts available to help you estimate a good size. If you're really not sure, a giftcard might be the best option so she can input her own measurements.
DON'T Make It Too Personal with Lingerie (Unless You're Close)
Avoid gifting lingerie that feels too personal or intimate. Instead choose everyday basic pieces that are practical and meant to elevate her daily activities.
iteration bras + undies are designed to go everywhere she does, so she can appreciate the gift at work, in the gym, chasing kiddos, WFH, date night - it's really a way to bring a bit of luxe to her everyday. Made from ultra-soft TENCEL™ Modal fabric, these gifts make the statement that she deserves to be comfy and cozy each day.
The Bottom Line
Gifting bras and underwear can be an incredibly kind gesture when approached thoughtfully. Think about your relationship and how close you are to the giftee, thoughtfully consider sizing, and opt for giftcards when in doubt. No matter what you choose, most women would appreciate a gesture that says "I want you to be cozy, comfy, and feel like your best self every day".
Ready to give the perfect gift? Browse our collection or pick up a giftcard today!
