Just as we refresh our wardrobes, our intimates deserve a revival too! If your bras + undies show the telltale signs of wear—or you can’t remember when you bought them—it might be time for an upgrade. Let iteration guide you to a fresher, comfier you with our elevated, silky-soft TENCEL™ modal bras and undies.
So Why Refresh Your Intimates, Anyway?
Your underwear goes through a lot—daily wear, regular washing, and the occasional stress of a busy life can all take their toll. Here are a few signs that it's time to bid farewell to your old favorites and embrace a fresh and cozy upgrade:
1. Material Wear + Tear:
What it looks like: Thinning, pilly fabric, fraying edges, or a barely hanging on hook & eye aren’t just unsightly; they can also cause discomfort and irritation in some of your most intimate areas. If your undies look threadbare or elastic is unraveling from their seams, it’s time to ditch those intimates and get into some new ones.
Great news–you don't have to wait until your underwear is done-zo before you go in for a refresh. Our iteration bras and undies have been engineered and wear-tested for long-term durability so you can wear these soon-to-be favorites again and again. So don't wait for a full breakdown before refreshing your base layer—confidence starts with comfortable, intact intimates.
2. Fit Issues:
What it looks (or feels) like: Weight fluctuations and natural body changes can make wearing older bras and underwear uncomfortable. Whether too loose or too small, riding up or riding low, underwear fit issues can damage your confidence and make you feel quite unlike yourself. It's good to check the fit of your undies regularly to make sure you're wearing undergarments that make you feel supported, comfortable, and free to be yourself.
At iteration, we understand that your body and style preferences evolve. That's why our collection includes a diverse range of silhouettes designed to meet you wherever you are in your intimates journey. Our size range spans from XS to 3X, and we offer Fuller Cup sizes to ensure a perfect fit for a wide variety of body shapes and sizes. Each style is thoughtfully crafted with features like super stretchy fabric, supportive mesh slings, and four rows of hook and eye closures to accommodate natural body fluctuations, ensuring comfort without compromise.
-
Triangle Bra: A modern, elevated take on an old classic—because everyone needs a staple piece.
-
Plunge Bra: Ideal for those daring moments, crafted to give you confidence with a deeper neckline.
-
Scoop Bra: Merges comfort with sporty vibes, making it your go-to for everyday activities.
-
Mid-Rise Hipster: Designed for optimal coverage, they're perfect for everyday wear.
-
Low-Rise Bikini: For minimalists and those who prefer their jeans on the lower side.
-
High-Rise Brief: Features a peek of cheek with a high-cut leg, blending comfort with a hint of flair.
-
Mid-Rise Thong: Say goodbye to visible panty lines.
3. Persistent Odors + Trapped Bacteria:
What it looks (or smells) like: Ever notice your undies getting a bit too personal? If they start getting odorous before you've hardly started your day, it's a sign they’re hanging onto more than just memories. Did you know that many synthetic materials can trap odors + bacteria, making them nearly impossible to remove? They might look clean, but bacteria start to build up and accumulate. Fabrics that trap odors and bacteria must go–say goodbye to underwear older than a year.
iteration bras and panties are made from TENCEL™ modal, a cellulosic fabric made from beech trees that’s silky soft, breathable, moisture-wicking, and antimicrobial, keeping you fresh all day long.
4. Stains + Discoloration:
Just as we refresh our wardrobes, our intimates deserve a revival too! If your bras + undies show the telltale signs of wear—or you can’t remember when you bought them—it might be time for an upgrade. Let iteration guide you to a fresher, comfier you with our elevated, silky-soft TENCEL™ modal bras and undies.
Ever had a pale pink bra turn a sad shade of gray after making it your favorite? You’re not the only one. Stubborn stains or faded colors can make your underwear drawer drab, disappointing, and uninspiring. Sure, the faded colors give them a loved and worn look, but you know they’ve seen better days. From stubborn period stains to the mysterious marks of daily life, don't let discolored undies dim your sparkle. It’s okay to retire the bras and undies that have lost their colorful luster. Your underwear shouldn’t make you sad.
Refresh your essentials drawer with iteration's vibrant, nature-inspired colors, which look and feel new, wash after wash. Beautiful on every skintone, we love these cosmetic hues that compliment your natural beauty.
5. Elasticity Loss:
What it looks like: Have you ever noticed your bras or underwear starting to sag, bag, or slide out of place? If the fit feels more like a loose suggestion than a snug embrace, you're witnessing the telltale signs of elastic fatigue. You might even spot 'hairy' spandex fibers peeking through the fabric—an unfortunate sign that the elastic is breaking down and making a less-than-appealing appearance. Remember, high heat from dryers is often the culprit behind these stretchy woes, so giving your undies some air-dry time can extend their life.
At iteration, we've reengineered comfort with your body in mind. While our bras include elastics, aside from our straps, all other elastics are cleverly concealed within the fabric to ensure no rough edges touch your skin for all-day comfort. This hidden feature supports and shapes without compromising on comfort, allowing you to move freely and confidently.
We've gone a step further with our undies by eliminating elastics entirely. The innovative double-layer waistband and leg openings are designed to provide gentle, supportive stretch that mimics traditional elastics but without any tight squeezing or digging. Made from our signature TENCEL™ modal fabric, known for its durability and softness, iteration panties are made to hold their shape and embrace yours, wash after wash. This unique approach ensures that every piece from our collection offers you the ultimate experience in both luxury and longevity.
6. Broken Hardware:
What it looks like: Have a bra that lost one of its hooks, broke a wire, or—heaven forbid—a strap that snapped under pressure? We’ve been there. There are better ways to live on the edge; these problems mean it’s definitely time for an upgrade. Wearing a damaged bra can not only be uncomfortable but also affect the fit and support its supposed to provide. Plus, let’s be honest, you deserve to feel secure and supported every day, without any wardrobe mishaps or malfunctions.
At iteration, we understand the importance of reliability, comfort, and support. That's why we designed our bras and underwear with top-quality materials and thoughtful construction. Whether it’s reinforced stitching to secure your straps or comfortable wire-free designs that won’t betray you mid-day, we ensure our products are as resilient as they are comfortable. We ditched the wire and engineered an interior support system; support you can feel without having the threat of a wire breaking.
So, if your old bra is giving you signs of giving up, consider it a perfect opportunity to upgrade to an iteration. With our range of styles, each designed with your comfort in mind, you're sure to find your new go-to that won’t let you down.
7. Outdated Styles:
What it looks like: Old underwear is a lot like your favorite '90s sitcom–loved, but a bit out of style, especially at this point. It's essential to take inventory occasionally and ensure your underwear reflects your best self, so don't forget to remove those intimates that no longer apply to your style or vibe.
Keep your drawer as updated as your wardrobe with our elevated modern underwear styles that cater to various style preferences, body types, and skintones.
Upgrading your intimates is not just about following trends; it's about ensuring that you feel comfortable, supported, and confident every day. With iteration's commitment to quality, comfort, and style, refreshing your underwear drawer becomes not just a necessity, but a feel-good experience. Explore our collection today and experience the perfect blend of fashion and function. Remember, when your basics feel elevated, so do you!
Ready to upgrade your intimates?
