Find Your Perfect Bra Fit
How to measure your band size:
- What you wear matters! Start with a non-padded or lightly padded bra, or go full birthday suit if you’re alone. We find that the best fit is when you don’t add a lot of extra bulk or compression to your measurements.
- Measure Your Underbust: Wrap a measuring tape snug, but not tight, around your ribcage, right under your bust. Ensure the tape is straight and level around your body. This measurement, in inches, is your band size. If you get an odd number, round up to the following even number for the best fit.
- Note: this is a departure from ‘old school’ bra fitting methods. In the past, and with other brands, you might find instructions to add 4 to 5 inches to your measurement to get your band size. This method is outdated because we make bras out of stretchy materials nowadays, but that wasn’t the case when this method first appeared. Don’t worry about adding anything unless you’re on an odd number OR if you can’t stand a snug, supportive band.
- Band Size Variation for Comfort: Take a deep inhale before you measure to expand your ribcage to the largest it might be, and you’ll get a more comfy-fitting band size.

How to measure your cup size:
- Measure Your Full Bust: Now, measure around the fullest part of your bust, keeping the tape level but not too tight. This measurement gives you your bust size, which is crucial for determining your cup.
- Determine Your Cup Size: Take your full bust measurement and subtract your underbust measurement. This equation tells you the cup size. Each inch of difference represents one full cup size. For example, a 1" difference = A cup, a 2" difference = B cup, and a 3" difference = C cup, etc. A bra chart is convenient here because the cup sizes shift after D and go to DD (US) or E (UK), depending on the brand's reference.
At iteration, we use alpha-sized bras with a fuller bust option, as our garments are very fit-flexible. To find your size in our bras, you'll need to take both measurements you've found, consult the size chart, and see where your two measurements intersect.

Align Your Measurements with a Bra Size Chart
Standard vs Fuller Cup | Standard Sizes | Fuller Bust Sizes |
---|---|---|
Size Range | XS through 3X | XS+ through 3X+ |
Suitable For | Best for cup sizes A through D | Best for cup sizes DD through G |
Band Sizing | Fits band sizes 28" to 50"; band length adjusts 2" for each size up or down. | Fits band sizes 28" to 50"; Fuller Cup bands are 1" smaller than their Standard sisters for added support; band length adjusts 2" for each size up or down. |
Details | Designed to provide a comfortable and supportive fit for various body types; best suited for smaller to mid-size busts. | Slightly taller side seams, center fronts, and deeper cup molding offer additional support and coverage. |
Reminder: Don’t go ONLY by the charts; your preferences matter, too, so be sure to follow along and determine where you prefer support vs. comfort in the mix.
Before you pick your size, decide your comfort + support preference.
Knowing your size is just the beginning. A big part of bra fit is how you want to feel in your bra. Some women with larger busts want a very firm, snug, and supportive bra because that helps them feel their best. Others might feel better with a looser, more comfy fit that doesn’t grip the body so tightly.
You might be unsure which size to pick if you’re between a D + DD cup. Consider how you prioritize comfort and support:
- You Prioritize More Support // Choose the Fuller Cup (+) size for a snugger fit, extra lift, and cup room. If you are full on top, you may prefer this option to avoid a digging neckline.
- You Prioritize More Comfort // Choose the Standard size for a more relaxed band fit.
- You Prioritize Maximum Comfort // If you prefer even more comfort and similar cup coverage to the Fuller Cup, consider sizing up to the next size up in the standard range.
For example, if your underbust measures 32" and your fullest bust is 37", we would typically recommend a size S+. However, if you prefer a slightly more relaxed fit, a Standard Small might be the better choice, offering an extra inch in circumference for added comfort. You might consider a size Medium if you like a very comfortable fit around the band and additional cup coverage.
Using a bra size chart isn't just about numbers and measurements; it's about empowering yourself with the knowledge to choose bras that uplift, support, and celebrate your body. If you’re still unsure what size is right for you, please email us at team@iterationera.com, and we’ll help you get the right size from the start.