Blog

That once-favorite bra doesn’t feel right anymore? You’re not alone. Our bodies change—and our bras should too. Whether it’s postpartum, a weight shift, or just life evolving, this guide breaks...

When you live with eczema, ADHD, chronic pain, or just a deep desire for ease, lingerie shouldn’t feel like a battle. At iteration, we design sensory-friendly bras and undies that...

Your bras deserve better than tangled straps and heat-blasted elastics. With a few insider tips (like always starting on the first hook and skipping the bleach), you can make your...

Washing your bra after every wear? You’re not alone—but it might be shortening your bra’s lifespan. Over-laundering wears down elastics, ruins support, and weakens delicate fabrics. In this post, we...

Just like your closet needs a seasonal refresh, so do your bras and undies. If your intimates are stretched out, discolored, or just not fitting like they used to, it’s...