Blog

Shopping for underwear shouldn’t feel overwhelming. This 5-question guide from iteration helps you uncover the best style for your body, your values, and your lifestyle—with buttery-soft, planet-friendly TENCEL™ Modal at...

Sensitive skin shouldn't mean sacrificing comfort or style. At iteration, our TENCEL™ Modal bras and undies are designed for eczema, psoriasis, and anyone whose skin deserves gentler support. From ultra-smooth...

The fourth trimester isn’t just recovery—it’s a full-body rebirth. Whether you're navigating night feeds, sore stitches, or the emotional whirlwind of new motherhood, what you wear underneath it all truly...

Think thongs can’t be comfortable? Think again. Our Mid-Rise Thong is designed for real life—soft, breathable, and invisible under clothes. Made with ultra-soft TENCEL™ Modal, it hugs without digging, stretches...

That once-favorite bra doesn’t feel right anymore? You’re not alone. Our bodies change—and our bras should too. Whether it’s postpartum, a weight shift, or just life evolving, this guide breaks...

Trying to decide between a triangle, scoop, or plunge bra? We’ve got you. At iteration, we designed three wire-free bra styles to fit your mood, your outfit, and your everyday...

When you live with eczema, ADHD, chronic pain, or just a deep desire for ease, lingerie shouldn’t feel like a battle. At iteration, we design sensory-friendly bras and undies that...

Your bras deserve better than tangled straps and heat-blasted elastics. With a few insider tips (like always starting on the first hook and skipping the bleach), you can make your...

You’ve probably paid sales tax on a new outfit—but have you ever thought about the import taxes brands pay? The de minimis rule lets companies ship goods under $800 into...

Let’s be honest: traditional bras weren’t designed with comfort in mind. From digging straps to painful wires, most bras prioritize shape over feel. At iteration, we went back to the...

Washing your bra after every wear? You’re not alone—but it might be shortening your bra’s lifespan. Over-laundering wears down elastics, ruins support, and weakens delicate fabrics. In this post, we...

When it came time to choose a fabric for our debut intimates collection, comfort and sustainability were non-negotiable. That’s why we chose TENCEL™ Modal—a silky-soft, breathable, and durable material made...