Blog

Washing your bra after every wear? You’re not alone—but it might be shortening your bra’s lifespan. Over-laundering wears down elastics, ruins support, and weakens delicate fabrics. In this post, we...

When it came time to choose a fabric for our debut intimates collection, comfort and sustainability were non-negotiable. That’s why we chose TENCEL™ Modal—a silky-soft, breathable, and durable material made...

Just like your closet needs a seasonal refresh, so do your bras and undies. If your intimates are stretched out, discolored, or just not fitting like they used to, it’s...

Great garments don’t just come from great designs—they come from great places. That’s why we chose Sri Lanka, a global hub for intimate apparel, as our manufacturing base. With decades...

  As we step into 2025, we’re embracing fresh starts and quiet self-reflections. At iteration, improvement is in our DNA—so we crafted 8 thought-provoking questions to help you reflect on...

Not sure how to use a bra size chart? You’re not alone—and it’s easier than it sounds. At iteration, we believe your comfort starts with understanding your fit. In this...

At iteration, we believe the best bras and undies are made with you—not just for you. From the beginning, we've invited real women into the design process to make sure...

At iteration, we believe comfort is a revolution—and it starts by ditching the underwire. Our debut collection of wire-free bras was co-created with real feedback from our community to deliver...