Blog

Let’s be honest: traditional bras weren’t designed with comfort in mind. From digging straps to painful wires, most bras prioritize shape over feel. At iteration, we went back to the...

At iteration, we believe the best bras and undies are made with you—not just for you. From the beginning, we've invited real women into the design process to make sure...

At iteration, we believe comfort is a revolution—and it starts by ditching the underwire. Our debut collection of wire-free bras was co-created with real feedback from our community to deliver...